Wealth management isn’t one-size-fits-all

Learn more about our strategies we employ to bring you an effective investment experience.

A comprehensive set of Purpose Investments Inc.’s innovative financial solutions, curated by Harness to complement your core investment portfolio

Alternative Investments

Create opportunities for stability and optimized returns with active risk management.

Cash Solutions

With a focus on low risk, the fund strategically allocates assets to high-interest deposit accounts to generate competitive yields on savings with access to cash at anytime.

In-kind Exchange

Reduce exposure to concentrated positions and diversify your portfolio while deferring upfront capital gains

Longevity Pension Solutions

Confidence in retirement by creating recurring income similar to defined benefit plans.

Private Assets

Access to Private Equity, Private Credit, and Real Estate, while simplifying tax reporting.

Our sub-advisers

We engage with investment managers to sub-advise solutions for clients.  We select managers with broad experience and an investment philosophy that aligns with our own.

Purpose Investments is a leading independent Canadian institutional asset manager with more than $20 billion of assets under management. Their experience and expertise is broad, including active equities, cryptocurrency, active fixed income as well as both traditional and risk-managed alternative investment strategies. Their objective is to deliver resilient and cost-efficient solutions to help clients reach their financial goals.

Strategy

Harness Active


Forstrong Global offers a sophisticated institutional-quality investment process to their clients.  Their investment management process is a seven-stage top-down, globally-oriented top-down macro process that, in combination with a comprehensive, bottom-up screening criteria, and multiple risk-management criteria, seeks to deliver stable risk-adjusted returns. They actively manage passive investments, exclusively employing Exchange Traded Products (ETPs), to provide clients with a globally diversified, cost-effective, tax-efficient investment portfolio with sensible risk management.

Strategy

Global Series


Founded in 2007, BCV Asset Management Inc. (‘BCV’) is a portfolio management firm dedicated to building and protecting client wealth. BCV is an independent company wholly owned by its employees and key business associates. The equity investment process is focused on conservative, large-capitalization, blue-chip companies that align with their value investment style. These companies are characterized by robust balance sheets, industry leadership, and above-average profitability, and serve as the cornerstone for their BCV’s pursuit of long-term earnings and dividend growth. For fixed income, BCV’s the focus is on holding Canadian corporate bonds that usually mature in less than 10 years and are predominantly investment grade. BCV has combined asset under management of $5.5 billion.

Strategy

North American Series


Lionridge is an independent portfolio manager whose primary objective is to protect and grow investor capital in a rational, disciplined manner. They take a disciplined value approach to investing; seeking out quality companies that they believe are attractively priced in relation to their intrinsic value, with a significant emphasis on the management of risk.

Strategy

Core Series


Founded in Winnipeg, Manitoba in 1992, Cardinal Capital Management is an employee-owned investment management firm providing conservative investment management services to individual investors and institutions. The Investment team has over a 100+ years’ experience in the investment industry. Since inception, Cardinal has adhered to a dividend focused strategy and now manages over $4.3 billion in client assets. Portfolios are built with large-cap, high-quality stocks selling at below average valuations and investment grade fixed income.

Harness Investment Management Inc. (Harness) is registered as a Portfolio Manager and Exempt Market Dealer across Canada. Purpose Investments Inc. is an affiliate of Harness.

Investment funds are not guaranteed, their values change frequently and past performance may not be repeated. Commissions, trailing commissions, management fees and expenses all may be associated with investment funds.  If the securities are purchased or sold on a stock exchange, you may pay more or receive less than the current net asset value. Investment funds are not guaranteed, their values change frequently and past performance may not be repeated. Investment fund securities are not covered by the Canada Deposit Insurance Corporation or by any other government deposit insurer.  Income in the form of Longevity Pension Fund distributions is not guaranteed, and the frequency and amount of distributions may increase or decrease. The Longevity Fund has a unique mutual fund structure. Most mutual funds redeem at their associated Net Asset Value (NAV). In contrast, redemptions in the decumulation class of the Longevity Fund (whether voluntary or at death) will occur at the lesser of NAV or the initial investment amount less any distributions received. You can always access the lesser of unpaid capital (initial value of your investment less any income payments made) or your net asset value. Fees may apply.

*Sub-Adviser: An asset management firm engaged by Harness to identify, evaluate and manage investments within a strategy